July 10, 2018

Karen Sebold has been named Director of Marketing and Development for the Dollywood Foundation's Imagination Library, which has mailed over 113 million free books to children. Sebold will oversee a collaborative process among staff, leadership, and contractors to develop, implement, and regularly assess multi-year and annual global marketing strategies to foster the achievement of the Foundation's 10-year growth goals as well as build partnerships and strategic alliances in the U.S. and internationally to significantly scale the program. Sebold previously served as VP of Marketing for Ministry Brands.

 

About Dolly Parton's Imagination Library
Since launching in 1995, Dolly Parton’s Imagination Library has become the premier early childhood book gifting program in the world by mailing well over 90 million free books in Australia, Canada, United Kingdom and the United States. Currently, the program mails over one million specially selected, age-appropriate books monthly to registered children from birth to age five. Dolly’s vision was to create a lifelong love of reading, prepare children for school and inspire them to dream. Recent studies suggest participation in the Imagination Library program is positively and significantly associated with higher measures of early language and math development. Penguin Random House is the exclusive publisher for Dolly Parton’s Imagination Library.